Press Release Services
I’ve written press releases for longer than I’d like to admit, and still they continue to be a vital piece of the marketing puzzle. Getting the word out FAST about an event, announcement, or other important news item is probably the biggest strength of a media release.
Besides the ability to create just the right energy in the opening to hook the editor in, of course! Like a warm and bubbly vibe in an otherwise quiet room, a creative press release can get your business noticed. News coverage for your brand occurs when an engaging press release does its job and catches the attention of the person receiving it.
A comprehensive press release service make it easy to get the word out about your company’s latest achievements and critical news. I have written hundreds of press releases and use my networking prowess and media lists to get them in front of the right players.
Top Reasons to Send a Press Release
Press releases call attention to your business with the goal of securing media coverage in relevant news outlets. This could be newspapers, magazines, websites, radio shows, podcasts, social media outlets, and of course, traditional TV stations.
Publish or send out creative press releases to announce important business information such as:
- Awards and Recognition
- Book Release
- Charity Event, News, or Call for Sponsorship
- Corporate Acquisitions and Mergers
- Hiring News
- New Company
- New Product Launches
- New Office Locations, Territories, and Expansions
- New Website
- Rebranding Announcements
- Response to a Difficult Business Situation
- Upcoming Events
- And More!
The Value of Press Releases
A talented and skilled press release writer can crack into various media outlets with an effective news release and a solid intro email. As a former newspaper editor myself, I know just what editors look for as they’re on the receiving end of hundreds of press releases every week. I will make your press release stand out from the pile with creativity, professionalism, and intentional word choice to engage editors and leave them asking for more.
Your press release will contain:
- A compelling intro or hook to catch the editor’s attention
- Professionally written facts and details about your chosen topic
- A meaningful quote from you or another important contact
- A targeted call-to-action to increase media coverage
- Contact details so media outlets can reach you (or me) for further comment
Press releases of all lengths can be accommodated. I can offer short turnaround for special circumstances. Get in touch today to discuss your press release needs and how I can get your brand noticed!