Content Marketing
CREATIVE WRITING SERVICES
Words open the door to new possibilities in every direction! Creating an intentional content marketing strategy makes your business stand out, getting new eyes on your offerings and new traffic through the door or to your website.
Why is content marketing important?
Raise awareness – Spread the word about your news and products or services.
Create community – Foster deeper connections with loyal customers who will keep coming back, and may even bring their friends.
Show up in search – Use your website and blog as the valuable real estate that it is! Drive more traffic to your online properties by posting regularly about topics that engage your audience.
Educate and entertain your audience – Relatable content strikes a chord and people will be likely to share and come back to see what else you post.
Focus on Content Marketing
When you approach content marketing intentionally with your vision and goals in mind, it is much easier to create your marketing plan.
Some key focuses for your content marketing efforts:
Social Media Content Marketing
Social media content marketing keeps your business alive in a unique and vibrant world that’s always buzzing. Here are some tips for your socials:
Share features and benefits of your products with eye-catching visuals, videos, or relatable memes.
Create your own reels and videos mimicking the viral ones trending at the moment.
Match your tone on social media content to your brand’s voice. Be a little punny if it suits you.
Website and Blog Content Marketing
Creating fresh content for your website and your blog helps to keep your brand exciting and relevant. You may even find traffic patterns you can capitalize on by digging into your website’s data and analytics.
Updated website content keeps Google and other search engines happy, allowing interested customers to find your pages more easily. It also helps customers to see how invested you are in your brand.
Blog posts on your company webpage can pay dividends in leads and new customers, but also in authority and credibility. You can support your audience with information that supplements your products and services. This value-add brings more people to your site and gives your brand a better connection with your customers as you support them beyond the sale.
After publishing a new blog post, you can fire it out to your social media pages and also use your top blog posts in your email blasts or email newsletters. Everything is connected!
Email Marketing
Many “marketing pros” will tell you to build your list. And for good reason. Once you have a community of followers and customers who already love you, increasing revenue there is often cheaper and easier than finding brand-new customers.
Stay connected with your loyal community of customers and followers with email newsletters or a campaign of email blasts.
You can also keep your customers engaged with an e-newsletter that comes out monthly or quarterly.
Send out coupons, calendar of events, helpful blog posts, and other content your customers will truly engage with and watch your open rates go up!
Content Marketing: Media Outreach
So you’ve got your website, your blog, your social media accounts, and your email list. IF you are marketing through all of those channels, you’re doing GREAT! But wait, there’s more!
Create greater awareness for your company news and new product launches by sending out a press release. Use a targeted media list for publications and media outlets that cover your industry, and also be sure to highlight your content for the local media (newspapers, websites, magazines, radio, and television networks.)
You may also consider partnering with influencers, brand ambassadors, or partners and affiliate networks to expand the reach of your product or services. Collaborations come in many shapes and sizes.
I would love to help you come up with a creative plan that suits your business!
MARKETING IS STORYTELLING!
Whatever your needs may be, I can write your story. I’ve penned thousands of articles, blog posts, press releases, newsletters, social media posts, product descriptions, and other creative content across my career. I also love to design marketing graphics to spice things up (or you can always use your existing or in-house designer if you have one).
Your passion is my passion – I love seeing customers succeed and I can’t wait to hear about your projects and ideas.