Social Media Marketing Services
BUILDING RELATIONSHIPS
Social media is all about relationships. Full of emotion, marketing through social media starts by knowing your brand and what you want others to feel when they see your business name or logo. Hiring a social media marketing company or professional with your best interests at heart allows you to target your desired audience with content that matters to them.
You gain a creative edge that keeps your prospects and customers engaged while growing your reach. More than anything, you create a feel-good connection that makes them want to come back.
Social Media Content Marketing
What kind of things do you post on your company’s social network pages?
Do you have a social media campaign in place?
Are you tracking your social media page insights and which posts are performing the best over time?
Knowing your audience and what they want helps to ensure your social media posts are intentional and connecting on the right level. Consider posting Reels and Videos for entertainment and increasing reach. Use memes or puns for a burst of playfulness and humor. Share educational material to inform and educate your followers. When in doubt, ask them! Get the conversation going. I can help you with any of this!
Hiring a social media person to handle your platforms can dramatically increase your brand’s exposure while also keeping your existing base interested and engaged. Stay up-to-date on the latest trends and get your message in front of the right people. And, regular posting helps to raise user engagement.
Social Networks in Your Marketing Plan
Streamline your social networks for a cohesive look and feel at a reasonable cost with a social media specialist. With the right social strategy in place, your website and your blog, your email marketing campaigns, and other marketing efforts can all intersect with your social media properties at the hub. Having a social media pro at the helm gives you confidence your brand is in good hands.
FACEBOOK – More than ever, consumers of all ages are spending time on Facebook. In this digital age, Facebook has over 80% population reach in the United States, and folks are more likely to interact with brands and to have greater interest in online offers. Trust and connections are everything. The “doom scroll” pretty much originated with Facebook if I had to guess. For so many reasons, Facebook is a fabulous place to share your company news and feel-good posts.
PINTEREST – I would love to design creative content for your blogs and website to make pinning more successful as a traffic driver for you brand. Running a Pinterest account usually involves creating boards, posting pins, building an audience, and interacting as appropriate. Pinterest marketing is still one of the main traffic drivers for websites and blogs, especially after Google’s Helpful Content Update back in September 2023.
INSTAGRAM – More of the glossy magazine version of Facebook, Instagram is fabulous because users get to curate their own feeds with what makes them feel good. Once you crack this code, you can showcase your products, services, and concepts on one of the most popular social networks around, gaining followers and more brand awareness. Gorgeous images, catchy Reels, and “stories” make it easier than ever to put your best photo forward.
X (formerly TWITTER) – News breaks rapidly on X, so you don’t want to miss out on this market. With short and snappy posts prevailing, it’s a quick and easy way to have a voice in another online network. It’s easy for your marketing person to expand your content’s reach throughout your social media pages with strategic creativity, reframing or condensing the message where needed for specific outlets.
YouTube / TikTok – The video age continues to thrive! If you aren’t posting videos, you have a beautiful launchpad to help you soar into a new world of brand exposure. From full-length videos to TikToks and YouTube shorts and live premiers, you have many possibilities to bring your brand’s presence to the video world.
You certainly don’t have to do ALL of the social media properties all at once, or even at all. Take a moment to think about what resonates best with your business and your vision and let’s chat!