Five Reasons Why You Should Be Using Social Media to Promote Your Business

If you aren’t already immersed in social media, you’d better be prepared to jump on board. You could be missing out on so many new prospects, not to mention great interactions with existing customers. Social media offers the perfect venue to casually and politely interact with your clients and would-be clients. You can gather feedback, offer promotions, and generally learn about your target audience without the hassle of surveys and tedious market research. Even if you don’t have time to sustain a social media marketing plan, you should still make the initial effort to get started. Socia Read more...

20 Social Media Content Topics You Should Feature

A boring Facebook fan page or Twitter account will do your company little good. Interesting, exciting, valuable content is what gets your readers to keep coming back, commenting, liking, and maybe even sharing your pages with their friends. When you think about social media and the topics you’d like to cover for your fans, think way beyond what you’d like to sell to them. Social media is about building and maintaining relationships as much as it’s about promoting your company and its offerings. Still, it helps to come up with a list of social media content topics that you wou Read more...

Local Marketing Strategies for Small Businesses

Using local marketing strategies to bring in new customers can be a great way to expand your small business. Establishing relationships with customers in your geographic area can be a valuable effort in the short-term as well as in the long run. Local customers often become loyal customers. You can easily implement a few local marketing strategies to increase your neighborhood customer base. Consider these ideas for local marketing strategies that you can employ for your small business or sole proprietorship. Top Local Marketing Strategies 1.    Build out your Place Page on Google. 2.   Read more...

How to Write a Product Review that Gets the Right Attention

If you are wondering how to write a product review – or possibly more importantly, how to get a product review written for your business and its products – this article should give you the basics and help get you started. Product review writing is a special skill that shines best when done by established writers, but the truth is, anyone can write a product review. That doesn’t mean it will be a great product review, or even a highly effective review – those generally come from seasoned creative writers. However, if you look around the Web, you’ll see sites like Yelp, InsiderPages, a Read more...

Social Media 2011 – Top Tips and Trends for Viral Marketing This Year

If you are wondering about the top trends and tips in using social networking platforms this year, you are in luck. My article on Social Media 2011 will give you the scoop on what’s hot, what’s not, and what you can do to ensure you are always on the edge of new and breaking social media marketing technologies. Social Media 2011 focuses on Facebook, Google+, and a wide array of geo targeting sites as well as countless social media based smart phone apps. Check out these top tips and trends in Social Media 2011: Social Media 2011 Tip #1 – Get with the Times – Own a Smart Phone. If you d Read more...

Dental Marketing Ideas to Build Your Business

By Kathryn M. D’Imperio Businesses in the medical field have a special opportunity to reach their patients on a more personal level. Relationship based marketing can go a long way to establishing more loyal customers. An assortment of dental marketing ideas can help your dentist office to add new clients while catering to existing patients. Your dental marketing techniques can be simple or complex and you can plan your dental marketing campaigns to suit any budget. Consider these dental marketing ideas to help you get your dentist office more exposure and better returning patient rates. Five Read more...

Starting Your Own Website

Having a website for your business is a vital part of getting exposure for your company. An online presence gives you so many more opportunities to generate new leads and ultimately, new customers. Who reads the Yellow Pages anymore? Almost everyone jumps on Google and does a search for the product or service they need, from plumbers and electricians to writers, dog sitters, and everything in between. If you don’t have a website for your business yet, there’s no time like the present to get started. You can have your very own website, complete with content and contact information s Read more...

How a Creative Writer Can Help You Sell More with Good Product Descriptions

By Kathryn M. D’Imperio Welcome to the new age of selling – ecommerce, affiliate sales, and Amazon niche sites. Even if you don’t want to deal with product inventory, shipping, storage, and the whole nine yards, you can still make a handsome passive income with a little time and dedication to your goals. But how is it done? A lot of the time, success is determined by how good you are at describing and promoting what you sell. This is where a creative writer can really come in handy. By hiring a professional product description writer, or a writer who specializes in writing descriptions o Read more...

Benefits of Creating and Sending out a Company Newsletter

Countless companies send out newsletters, from hospitals and veterinarians to restaurants and entertainment businesses. The benefits of sending a company newsletter can be immeasurable. Newsletters give your business a communication vehicle, an often instant way to share important news about the company, products, services, and employees. Your company can have an internal company newsletter designed for employees or a newsletter that is targeted for customers and prospects. Depending on your company needs, you can produce a print newsletter to be mailed out on a regular basis, perhaps monthly Read more...

Why Hire a Professional Freelance Writer?

By Kathryn M. D’Imperio If you can type, you can write, right? Well, sort of. But the truth is not everyone has a natural way with words. Some people are better with numbers while others may be expert artists, dancers, scholars, or athletes. If writing isn’t one of your favorite things to do, if writing isn’t something you passionately feel you were born to do, you might want to look into hiring a professional freelance writer to do your writing projects. Sure, you could do the writing yourself, but hiring someone who loves to write, and is very good at it, frees you up to handle your to Read more...