How to Write a Bio on Yourself that Others Will Read

Writing a bio on yourself can be a challenging task, especially for someone who isn’t always comfortable talking about themselves. If you don’t know how to write a bio on yourself, or even a short bio, don’t worry. This is a task that you can learn quickly and improve over time. When you write a bio on yourself, you want to be sure to include facts that are interesting so the reader wants to keep reading or decides to keep looking for more. Even if it’s your first time writing a biography about yourself, you can start out with a simple, short bio that still grabs attention. Different r Read more...

Top Five Ways to Market Your Spa or Salon

By Kathryn M. D’Imperio In the fast pace of work, school, and having a family, a person’s health and general wellbeing often take a fourth or fifth spot in the line of priorities. What some people may not realize is how improving their health and reducing their stress levels can dramatically enhance so many aspects of life, from available brain power to performance at work, to generally feeling better and being in a happier mood around their families. For these reasons and so many more, it is highly important to encourage people to take time for themselves to relax and unwind. Spas and sal Read more...

Starting Your Own Website

Having a website for your business is a vital part of getting exposure for your company. An online presence gives you so many more opportunities to generate new leads and ultimately, new customers. Who reads the Yellow Pages anymore? Almost everyone jumps on Google and does a search for the product or service they need, from plumbers and electricians to writers, dog sitters, and everything in between. If you don’t have a website for your business yet, there’s no time like the present to get started. You can have your very own website, complete with content and contact information s Read more...

How a Creative Writer Can Help You Sell More with Good Product Descriptions

By Kathryn M. D’Imperio Welcome to the new age of selling – ecommerce, affiliate sales, and Amazon niche sites. Even if you don’t want to deal with product inventory, shipping, storage, and the whole nine yards, you can still make a handsome passive income with a little time and dedication to your goals. But how is it done? A lot of the time, success is determined by how good you are at describing and promoting what you sell. This is where a creative writer can really come in handy. By hiring a professional product description writer, or a writer who specializes in writing descriptions o Read more...

Benefits of Creating and Sending out a Company Newsletter

Countless companies send out newsletters, from hospitals and veterinarians to restaurants and entertainment businesses. The benefits of sending a company newsletter can be immeasurable. Newsletters give your business a communication vehicle, an often instant way to share important news about the company, products, services, and employees. Your company can have an internal company newsletter designed for employees or a newsletter that is targeted for customers and prospects. Depending on your company needs, you can produce a print newsletter to be mailed out on a regular basis, perhaps monthly Read more...

Why Hire a Professional Freelance Writer?

By Kathryn M. D’Imperio If you can type, you can write, right? Well, sort of. But the truth is not everyone has a natural way with words. Some people are better with numbers while others may be expert artists, dancers, scholars, or athletes. If writing isn’t one of your favorite things to do, if writing isn’t something you passionately feel you were born to do, you might want to look into hiring a professional freelance writer to do your writing projects. Sure, you could do the writing yourself, but hiring someone who loves to write, and is very good at it, frees you up to handle your to Read more...

Elements of a Good Press Release

Press releases offer businesses, organizations, and independent professionals a great way to promote their products, services, events, and company news. Companies often issue press releases following a major company event or activity, such as sponsorships, philanthropy, release of a new product or service, and so forth. Publications and members of the media often receive press releases as leads and address the most newsworthy releases with news coverage. Anyone can write a press release about any subject, but that doesn’t mean it is going to be well written, newsworthy, or provocative enough Read more...

Top 10 Places to List Your Business Online for Free

Whether you have an online business or a brick and mortar store, you can give your company great exposure by adding free business listings online. It’s sometimes tough to know which online business listings will pay off most, but if you can get a number of them set up, you should start to see some traffic coming to your Web site shortly. Consider these top 10 places to list your business online for free. Top 10 Places to Get a Free Business Listing Add your business to the following 10 Web sites and directories for added exposure for your company: 1.    Google Places 2.    Yahoo Local Read more...

The Value of Having Your Own Business Cards as a Writer or Independent Creative Professional

By Kathryn M. D’Imperio For a lot of writers there is a grueling process of finding leads, pitching your services (or a story idea), waiting, and finally doing the meager amount of work that you’ve been assigned. Luckily there are other ways to market yourself besides scouring the freelance writing gigs and writers’ markets. Having your own business cards as a writer (or any independent professional for that matter) can be invaluable! Your first set of business cards does not need to be the best set of business cards you ever own. The main purpose of these business cards is to help you g Read more...

Three Ways a Freelance Writer Can Help Your Business

Business owners pretty much always have 50 or more things going on at once, so it’s difficult to think about building on the existing plan to achieve even greater things. The good news is the business owner only needs to be the brains behind the business in so many ways. Hiring a freelance writer to help with marketing, public relations efforts, promotion, and business writing can take a huge amount of pressure off of you. Consider these important ways a freelance creative writer can help your business thrive! No matter if you are a small business with one employee or a large corporation wit Read more...