Local Marketing Strategies for Small Businesses

Using local marketing strategies to bring in new customers can be a great way to expand your small business. Establishing relationships with customers in your geographic area can be a valuable effort in the short-term as well as in the long run. Local customers often become loyal customers. You can easily implement a few local marketing strategies to increase your neighborhood customer base. Consider these ideas for local marketing strategies that you can employ for your small business or sole proprietorship. Top Local Marketing Strategies 1.    Build out your Place Page on Google. 2.   Read more...

How to Write a Product Review that Gets the Right Attention

If you are wondering how to write a product review – or possibly more importantly, how to get a product review written for your business and its products – this article should give you the basics and help get you started. Product review writing is a special skill that shines best when done by established writers, but the truth is, anyone can write a product review. That doesn’t mean it will be a great product review, or even a highly effective review – those generally come from seasoned creative writers. However, if you look around the Web, you’ll see sites like Yelp, InsiderPages, a Read more...

Dental Marketing Ideas to Build Your Business

By Kathryn M. D’Imperio Businesses in the medical field have a special opportunity to reach their patients on a more personal level. Relationship based marketing can go a long way to establishing more loyal customers. An assortment of dental marketing ideas can help your dentist office to add new clients while catering to existing patients. Your dental marketing techniques can be simple or complex and you can plan your dental marketing campaigns to suit any budget. Consider these dental marketing ideas to help you get your dentist office more exposure and better returning patient rates. Five Read more...

Top Five Ways to Market Your Spa or Salon

By Kathryn M. D’Imperio In the fast pace of work, school, and having a family, a person’s health and general wellbeing often take a fourth or fifth spot in the line of priorities. What some people may not realize is how improving their health and reducing their stress levels can dramatically enhance so many aspects of life, from available brain power to performance at work, to generally feeling better and being in a happier mood around their families. For these reasons and so many more, it is highly important to encourage people to take time for themselves to relax and unwind. Spas and sal Read more...

Starting Your Own Website

Having a website for your business is a vital part of getting exposure for your company. An online presence gives you so many more opportunities to generate new leads and ultimately, new customers. Who reads the Yellow Pages anymore? Almost everyone jumps on Google and does a search for the product or service they need, from plumbers and electricians to writers, dog sitters, and everything in between. If you don’t have a website for your business yet, there’s no time like the present to get started. You can have your very own website, complete with content and contact information s Read more...

How a Creative Writer Can Help You Sell More with Good Product Descriptions

By Kathryn M. D’Imperio Welcome to the new age of selling – ecommerce, affiliate sales, and Amazon niche sites. Even if you don’t want to deal with product inventory, shipping, storage, and the whole nine yards, you can still make a handsome passive income with a little time and dedication to your goals. But how is it done? A lot of the time, success is determined by how good you are at describing and promoting what you sell. This is where a creative writer can really come in handy. By hiring a professional product description writer, or a writer who specializes in writing descriptions o Read more...

Benefits of Creating and Sending out a Company Newsletter

Countless companies send out newsletters, from hospitals and veterinarians to restaurants and entertainment businesses. The benefits of sending a company newsletter can be immeasurable. Newsletters give your business a communication vehicle, an often instant way to share important news about the company, products, services, and employees. Your company can have an internal company newsletter designed for employees or a newsletter that is targeted for customers and prospects. Depending on your company needs, you can produce a print newsletter to be mailed out on a regular basis, perhaps monthly Read more...

Top 10 Places to List Your Business Online for Free

Whether you have an online business or a brick and mortar store, you can give your company great exposure by adding free business listings online. It’s sometimes tough to know which online business listings will pay off most, but if you can get a number of them set up, you should start to see some traffic coming to your Web site shortly. Consider these top 10 places to list your business online for free. Top 10 Places to Get a Free Business Listing Add your business to the following 10 Web sites and directories for added exposure for your company: 1.    Google Places 2.    Yahoo Local Read more...

The Value of Having Your Own Business Cards as a Writer or Independent Creative Professional

By Kathryn M. D’Imperio For a lot of writers there is a grueling process of finding leads, pitching your services (or a story idea), waiting, and finally doing the meager amount of work that you’ve been assigned. Luckily there are other ways to market yourself besides scouring the freelance writing gigs and writers’ markets. Having your own business cards as a writer (or any independent professional for that matter) can be invaluable! Your first set of business cards does not need to be the best set of business cards you ever own. The main purpose of these business cards is to help you g Read more...

Three Ways a Freelance Writer Can Help Your Business

Business owners pretty much always have 50 or more things going on at once, so it’s difficult to think about building on the existing plan to achieve even greater things. The good news is the business owner only needs to be the brains behind the business in so many ways. Hiring a freelance writer to help with marketing, public relations efforts, promotion, and business writing can take a huge amount of pressure off of you. Consider these important ways a freelance creative writer can help your business thrive! No matter if you are a small business with one employee or a large corporation wit Read more...