So Many Reasons to Be Thankful

November 21st, 2012
As a writer, I do occasionally find myself without the words to illustrate my feelings, mainly when I am overcome with emotion. Right now I have so many reasons to be thankful, yet I feel any words I share won’t truly do justice to the many wonderful things I have in my life. My dreams are all coming true and I don’t honestly know how anyone puts a pen to that. It is something we wish for and dream of long before it ever happens. Writing about it after the fact seems almost… anticlimactic. I’d hate to write something lackluster just for the sake of writing, but I feel t Read more...

Great Press Release Topics to Help Promote Your Business

October 18th, 2012
Press releases offer so many benefits to your company and your marketing goals. First, press releases document and announce key advances and milestones for your company. A well-written PR is a great way to get the word out about special accolades, new products and services, growth, and development. Next, a strong, persuasive press release can also get a foot in the door with your local or national media. When you send press releases to the local newspapers, magazines, and TV and radio stations, you may very well find yourself with offers of interviews or requests to publish feature articles on Read more...

Five Reasons Why You Should Be Using Social Media to Promote Your Business

March 30th, 2012
If you aren’t already immersed in social media, you’d better be prepared to jump on board. You could be missing out on so many new prospects, not to mention great interactions with existing customers. Social media offers the perfect venue to casually and politely interact with your clients and would-be clients. You can gather feedback, offer promotions, and generally learn about your target audience without the hassle of surveys and tedious market research. Even if you don’t have time to sustain a social media marketing plan, you should still make the initial effort to get started. Socia Read more...

Tips on a Website Launch Press Release

October 10th, 2011
Many great reasons exist for sending out press releases. A press release for your new Website launch is an essential part of the branding process as well as a great way to get the word out about your site, attracting visitors and gaining backlinks. Press releases you publish online with links back to your site can instantly improve your traffic and ultimately can help your site’s page rank too, so don’t delay. A Website launch press release, like other business themed press releases, should include certain vital information as well as details on the Website itself and possibly even a quote Read more...

20 Social Media Content Topics You Should Feature

September 18th, 2011
A boring Facebook fan page or Twitter account will do your company little good. Interesting, exciting, valuable content is what gets your readers to keep coming back, commenting, liking, and maybe even sharing your pages with their friends. When you think about social media and the topics you’d like to cover for your fans, think way beyond what you’d like to sell to them. Social media is about building and maintaining relationships as much as it’s about promoting your company and its offerings. Still, it helps to come up with a list of social media content topics that you wou Read more...

Writing the Perfect Vows or Love Letter

August 15th, 2011
Just this past week I helped someone write their vows for a vow renewal service. I received a copy of the original vows from more than a decade ago, and gosh, I am pretty sure I swooned while reading them. The true sense of love and appreciation was totally apparent in the vows and any woman would have loved having someone speak those words to her, on a wedding day or on any special occasion. It was a pleasure to be able to assist with the vows for the vow renewal, which turned out perfectly on the first try. After reading the original vows, I asked a few questions such as what my client appre Read more...

Local Marketing Strategies for Small Businesses

August 1st, 2011
Using local marketing strategies to bring in new customers can be a great way to expand your small business. Establishing relationships with customers in your geographic area can be a valuable effort in the short-term as well as in the long run. Local customers often become loyal customers. You can easily implement a few local marketing strategies to increase your neighborhood customer base. Consider these ideas for local marketing strategies that you can employ for your small business or sole proprietorship. Top Local Marketing Strategies 1.    Build out your Place Page on Google. 2.   Read more...

How to Write a Product Review that Gets the Right Attention

July 26th, 2011
If you are wondering how to write a product review – or possibly more importantly, how to get a product review written for your business and its products – this article should give you the basics and help get you started. Product review writing is a special skill that shines best when done by established writers, but the truth is, anyone can write a product review. That doesn’t mean it will be a great product review, or even a highly effective review – those generally come from seasoned creative writers. However, if you look around the Web, you’ll see sites like Yelp, InsiderPages, a Read more...

Social Media 2011 – Top Tips and Trends for Viral Marketing This Year

July 12th, 2011
If you are wondering about the top trends and tips in using social networking platforms this year, you are in luck. My article on Social Media 2011 will give you the scoop on what’s hot, what’s not, and what you can do to ensure you are always on the edge of new and breaking social media marketing technologies. Social Media 2011 focuses on Facebook, Google+, and a wide array of geo targeting sites as well as countless social media based smart phone apps. Check out these top tips and trends in Social Media 2011: Social Media 2011 Tip #1 – Get with the Times – Own a Smart Phone. If you d Read more...

Dental Marketing Ideas to Build Your Business

July 11th, 2011
By Kathryn M. D’Imperio Businesses in the medical field have a special opportunity to reach their patients on a more personal level. Relationship based marketing can go a long way to establishing more loyal customers. An assortment of dental marketing ideas can help your dentist office to add new clients while catering to existing patients. Your dental marketing techniques can be simple or complex and you can plan your dental marketing campaigns to suit any budget. Consider these dental marketing ideas to help you get your dentist office more exposure and better returning patient rates. Five Read more...